Faith. Fellowship. Celebration. Opportunity.
Founder: Imani Jones · Rome, Italy
Start date: September 8, 2026 · €3,500 for 5% equity
A lifestyle brand built on rosé, hospitality and the celebration of women
“There is power in gathering, celebrating one another, and creating opportunities for others to rise.”
Imani Rosé will build its business through restaurants, hotels, retail, private events, cultural experiences and international distribution — while creating a platform that highlights women entrepreneurs, creatives and community leaders.
Rome and Italy come first, with existing relationships opening New York, London, Aspen and Dubai.
Imani means faith
More than a bottle of wine — an invitation to gather, believe, celebrate and create something meaningful together.
The brand celebrates the women who pour into their communities, build businesses from the ground up, create art, shape culture, and keep believing in possibilities that do not yet exist.
“To plant seeds of hope, faith and fellowship — one gathering, one bottle and one opportunity at a time.”
Celebrate women entrepreneurs and creatives
Create meaningful social experiences
Build community through hospitality
Highlight inspiring women and their stories
Support emerging women-owned businesses
Give back through Give Them Their Roses
Give Them Their Roses
10% of profits. One purpose: give women their roses while they’re still here to receive them.
of annual company profits dedicated to women-owned businesses through grants, partnerships and community initiatives.
When one woman rises, she creates room for another.
Resources for women who are:
- Starting businesses
- Expanding existing businesses
- Building creative practices
- Developing community initiatives
- Creating employment opportunities
- Pursuing ideas with positive social impact
Poured where people gather
Restaurants, hotels, lounges and beach clubs are the brand’s stage — recurring accounts at 86–92% gross margin per bottle.
The table is the marketing
Every gathering introduces the brand to a room of new consumers. Experiential marketing over advertising — the bottle placed where people celebrate.
Five growing categories meet in one bottle
The modern consumer buys on identity, experience and values — not quality alone.
Recurring consumption across retail, hospitality and events.
Restaurants, hotels, lounges and clubs as recurring accounts.
Weddings, corporate, fashion and cultural programming.
Experiences, merchandise and collaborations beyond wine.
A community of founders and creatives around the brand.
Where the existing network goes first
Europe holds ~43% of the global rosé market — the natural proving ground. The US is seeing rising investment in premium and luxury rosé, with on-trade venues positioning it as an aperitif category rather than a seasonal pour.
Premium on-trade rosé placement is expanding across major UK cities. Dubai is a luxury hospitality and retail gateway into the Middle East, aligned with the planned MMF placement.
A smaller, high-affluence tourism market where rosé performs well in premium hospitality — served by existing café, wine-bar and lounge contacts.
Watch list: Japan and Latin America for Year 2–3.
Five revenue channels
Wholesale bottles and by-the-glass placements.
Goal: Build recurring monthly orders.
Hotels, lounges, beach clubs and boutique properties.
Goal: Establish recurring accounts.
Private, corporate, fashion and cultural activations.
Goal: Higher-volume orders, new consumers.
Wine shops, specialty and lifestyle retail.
Goal: Build visibility and distribution.
Wine and beverage distributor partnerships.
Goal: Scale beyond founder-led sales.
119 bottles already in the pipeline
Approximately 30% of the initial 400-bottle production run, before the brand formally launches.
| Opportunity | Bottles | Wholesale revenue (€9) |
|---|---|---|
| Initial customer order | 30 | €270 |
| Café Latina — Sept 12 · 500 guests | 84 | €756 |
| Birthday celebration — Sept 22 · 30 guests | 5 | €45 |
| Total | 119 | €1,071 |
€5 per bottle, ex-factory
Rosé and Spergola are separate cost lines. The €4 Spergola cost applies only to the first 400-bottle run.
| Cost | Per bottle |
|---|---|
| Rosé — factory price | €5 |
| Estimated ongoing cost | €5 |
The figure carried forward on the pricing sheet and all future projections.
| Cost | Per bottle |
|---|---|
| Rosé — factory price | €5 |
| Spergola — initial run only | €4 |
| First-order product cost | €9 |
One-time production inputs are tracked separately, not modelled as recurring.
Margin by channel
Based on the €5 factory cost.
| Channel | Price range | Cost | Gross margin |
|---|---|---|---|
| Retail / grocery | €14.90 – €19.90 | €5 | 66% – 75% |
| Wine shops / specialty retail | €16.90 – €22.90 | €5 | 70% – 78% |
| Restaurant | €35 – €45 | €5 | 86% – 89% |
| Hotels / premium venues | €45 – €60+ | €5 | 89% – 92%+ |
Positioned above ordinary supermarket rosé while remaining accessible. For context in Rome, Paparazzo lists rosés at €30 and €34; Royal Art Café lists a French rosé at €60. Initial modelling assumption: ~€17–€19 retail, ~€38–€42 restaurant. Wholesale restaurant accounts are modelled separately at €9 per bottle.
€356 estimated gross profit from the first two events
September 12 · 500 guests
84 bottles × €9 = €756 revenue
84 bottles × €5 = €420 cost
€336 gross profit · 44.4%
September 22 · 30 guests
5 bottles × €9 = €45 revenue
5 bottles × €5 = €25 cost
€20 gross profit · 44.4%
89 bottles
€801 estimated revenue
€445 estimated product cost
€356 estimated gross profit
Excludes event-specific delivery, taxes, staffing, commissions and other operating expenses.
€3,500 to fund the first stage of launch
Capital deployed toward commercial validation rather than operating expenses.
| Use of funds | Amount |
|---|---|
| Label design & brand development | €500 |
| Initial wine production — 400 bottles | €1,000 |
| Marketing & sales — Months 1–2 | €2,000 |
| Total | €3,500 |
5% equity for €3,500
→ 5% equity
→ 0% additional equity. Structured as working-capital / shareholder financing.
→ 5% total equity granted
This structure gives Imani Rosé the working capital to grow while protecting the founder’s long-term ownership.
Target payout commencement: Q4 Year 1
Payouts will be dependent on:
- Company profitability
- Available cash flow
- Working-capital requirements
- Inventory requirements
- Reinvestment into growth
The additional €6,000 working-capital contribution sits apart from the investor’s equity position and will be subject to formal repayment terms agreed between the company and investor.
The company will prioritise maintaining sufficient working capital to support continued expansion.
Six months, launch to commercial proof
400 bottles produced · first orders · Café Latina · 2 restaurant accounts
5 placements · 1 hotel · 1 distributor · 250–300 bottles
8 accounts · 2 distributors · 500+ bottles · first international shipment
10–12 placements · MMF Dubai · NYC active · 750+ bottles
15 placements · 3–4 hotels · 1,000+ bottles · 2 activations
20+ placements · 10+ retail · 3 markets · 1,500+ bottles
What success looks like, month by month
| KPI | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Restaurant / bar accounts | 2 | 5 | 8 | 12 | 15 | 20+ |
| Retail placements | 1 | 2 | 3 | 5 | 7 | 10+ |
| Distribution agreements | 0–1 | 1 | 2 | 3 | 4 | 4–5 |
| Hospitality accounts | 0 | 1 | 2 | 2 | 4 | 5 |
| Cumulative bottles sold | 100+ | 300 | 500+ | 750+ | 1,000+ | 1,500+ |
| International markets | 0 | 0 | 1 | 2 | 2 | 3 |
A founder-led network across five markets
- MMF Dubai — first store placement
- Tony — distributor
- Jumieka NYC
- Chef Shorne Benjamin — Fat Fowl
- Danny Lenoir — Selina Hotel
- Rosy — Carnival Cruises
- Chiara — Pasta With Grandma
- Zeldina — Piazza Euclide
- Osteria Prati · Carrots
- Giorgio Marconi — Piccole Copelle
- Rocco — Pina Colada Sexy
- Leo — Osteria Pontefici
- Alessandro — Ellington Club
- Bridger — Bear Den
- Joonas — Wine & Tapas
- Max — Stranahan’s Lounge
- Tyrone — Genesis Cinema
€2,000 as a customer-acquisition budget
Rather than advertising a bottle, Imani Rosé is placed directly into the environments where people gather, celebrate and socialise.
| Activity | Budget |
|---|---|
| Content / photography / video | €400 |
| Social media / advertising | €400 |
| Tastings & sampling | €300 |
| Events & activations | €300 |
| Sales materials / samples / shipping | €250 |
| PR / influencer outreach | €200 |
| Contingency | €150 |
| Total | €2,000 |
Tastings, dinners and activations put the bottle in the hand of the buyer and the guest at the same time — every event doubles as sampling, content and a sales meeting.
Proprietary experiences that become revenue
Women entrepreneur dinner and grant series.
Intimate dinners for women founders, creatives and cultural leaders.
A flexible series pairing the brand with art, fashion, music, film, food, wellness and faith.
A community platform highlighting women doing meaningful work worldwide.
These experiences can become independent revenue lines while strengthening the wine brand.
Why this brand, and why now
Existing relationships across Rome, New York, London, Aspen and Dubai cut the cost and time of finding early customers.
Experience in events, hospitality, culture and international business development.
Experienced as a lifestyle brand rather than competing on wine characteristics or price.
Give Them Their Roses ties social purpose directly to company profitability.
Several strategic markets tested through relationships instead of one geography.
Prove. Scale. Build the platform.
Validate the business
- Establish the Rome market
- Secure first international placement
- Build the restaurant network
- Sell first 1,500+ bottles
- Launch Give Them Their Roses
Expand internationally
- Expand distribution
- Enter additional European markets
- Grow NYC and London
- Expand Dubai / Middle East
- Increase production
Become more than a wine company
- International lifestyle brand
- Expand product portfolio
- Larger women entrepreneur initiatives
- Increase annual grants
- Strategic hospitality partnerships
Small initial capital. Large brand potential.
An entry into wine and hospitality with low initial capital, leveraging an existing international network.
The initial €3,500 establishes the brand and generates first commercial traction. €1,000/month for six months provides the flexibility to replenish inventory and accelerate customer acquisition as demand develops.
The long-term opportunity: transform a wine product into a globally connected lifestyle platform that creates economic opportunity for women while creating shareholder value.
Wine
Hospitality
Events
International distribution
Women’s entrepreneurship
Community & social impact
“We believe every woman deserves her roses while she’s still here to receive them.”
Imani Rosé exists to pour into the people who pour into everyone else.
Raise a glass. Start a conversation. Plant a seed.
Faith · Fellowship · Celebration · Opportunity